May 2020 to present day

The Centre for Digital Media

• Manage admissions and recruitment for the Master of Digital Media (MDM) and Pre-Master of Digital Media (Pre-MDM) programs.
• Analyze and improve admissions processes, to improve candidate assessment, enhance applicant information, and optimize time management for all stakeholders.
• Develop and maintain trackers and dashboard for project management and milestone tracking.
• Provide updates and reviews to stakeholders, assisting in decision making across the organization.
• Direct multiple concurrent projects within admissions, recruitment, and marketing to ensure the objectives are clear and the deadlines are met.
• Co-direct the marketing and communication strategy, utilizing analytics and adapting to market trends, to attract qualified leads.
• Manage scholarship budget, contribute to marketing budget, and present financial reports to directors.
• Offer personalized support to students to enhance engagement, satisfaction, and success.
• Contribute to mentorship and development programs for students, alumni, and staff.

Oct 2013 to May 2020

Canadian Men's Health Foundation

• Managed digital strategy and production, including branding, video, graphic design, infographics, web development, presentations, social media, email marketing, digital ads, and copywriting.
• Created strategic communications for internal and external audiences across various channels.
• Worked autonomously and collaboratively with stakeholders at all levels.
• Oversaw CMHF brands to ensure consistency in visual identity and messaging.
• Managed a small team of staff, contractors, and agencies.
• Contributed to significant user acquisition and ongoing engagement.

June 2013 to present day

Prostate Cancer Supportive Care Program

• Advise and lead creative and digital initiatives across print, web, and video platforms.
• Developed and maintain brand guidelines.
• Create and manage digital assets.
• Support as needed on a limited basis.

June 2013 to September 2018

Visual College of Art and Design

• Developed course syllabi for Colour Theory, Vector Design, Art Direction, Advertising.
• Taught Advertising Design I and II.
• Provided lectures, creative critique, and mentorship to students.

April 2011 to October 2013

Men's Health Initiative of BC

• Provided creative leadership and strategic guidance.
• Played a pivotal role in developing and launching the Canadian Men's Health Foundation (CMHF) by shaping its digital strategy and ensuring its alignment with the organization's goals.
• Built collaborative partnerships to maximize the organization's digital presence and its potential to motivate positive behaviour changes in men.

May 2010 to September 2010

Learning Exchange, University of British Columbia

• Conducted research on the integration of digital media in Community Based Research (CBR).
• Led brand development and mind mapping seminars for the Learning Exchange team.
• Developed personas, user profiles, and use cases
• Compiled a comprehensive report of research and findings for use in program development.

May 2007 to August 2009

University Advancement, University of Toronto

• Provided creative and web support for the development of the U of T alumni website.
• Integrated various departments into the new alumni website, trained employees on new CMS, and created an Advancement Reference Guide wiki.

September 2006 to December 2006

Providential Pictures / CORE Digital Pictures

• Provided creative and web support for internal department websites.
• Maintained and updated websites, audited content, and offered technical support.

May 2006 to December 2006

Public Affairs, SickKids

• Provided creative and web support for internal department websites.
• Maintained and updated websites, audited content, and offered technical support.

September 2005 to December 2008

Quiet City Design

•  Provided creative and web support for Director Len Marshall on various creative projects including CBC Glenn Gould Studio website redesign.

September 2009 to May 2001

Centre for Digital Media

SFU, UBC, Emily Carr, BCIT combined program.

Awarded a Masters in Digital Media (MDM).

Areas of focus:

• Creative Direction, Production, Project Management
• Filming and Editing, Screenwriting
• High level Digital Design including, Branding, Interaction Design, Data Visualization
• 3D Video and 3D Audio
• Game Design

September 2003 to May 2008

University of Toronto

Awared Honours Bachelor of Arts in Communication, Culture and Information Technology
Specialist, Digital Enterprise Management
Minor, Psychology

Areas of focus:

• Digital media
• Management and business
• Leveraging and managing digital assets, including human resources
• Human-Computer Interaction
• Perceptual Psychology

September 2003 to May 2008

Sheridan College

Part of a joint program with the University of Toronto, Mississauga.

Areas of focus:

• Graphic Design
• Film Production
• Photography